As a social media fiend, I have yet to get involved with LinkedIn. I have heard the name, but the magnitude of Facebook and Twitter seem to have drowned out any hope of me learning about this media outlet. So, I decided to look into it.
LinkedIn is a professional network created for businesses and potential employees to get in touch with each other. This is not only a great opportunity for students hoping to have a job out of college or those who were laid off, but also for businesses hoping to find the cream of the crop from around the world.
Unfortunately, it has not taken off as fast as Twitter and Facebook yet. But I have a feeling it will once more people are exposed to what it is. I honestly think that people, like myself, really just assume it's the same idea as what we already are using, but it's not. It's basically a tool to connect with companies everywhere and a way for them to connect with you. Currently, 69 of the Fortune 100 companies are using LinkedIn and it is operating in over 200 countries. In my opinion, more businesses should be taking advantage of this.
The gains a company could have are substantial. Users are not only from all over the world but also from every job category from finance to art to construction. This allows a business to go in and view all these different people and, in a sense, pre-interview them saving time which means saving money. And saving money meaning more profit. What business doesn't want to do that?
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